In early November, in Florida, a municipality located about 40 kilometers east of Cali, the National Sugarcane Festival (Feria Nacional de la Caña de Azúcar) is held, a traditional celebration that has become one of the main events on the festive calendar for the people of Florida.
The festival offers a diverse program that includes sports competitions, horseback rides and equine festivals, craft and food fairs, and antique vehicle parades.
One of the central moments of the festival is the grand parade of dance troupes, where music and colorful costumes pay homage to the culture of the municipality and the region.
The beauty pageant, featuring contestants from across the municipality who showcase their beauty and knowledge of the town's history and culture, is another major attraction of the festivities.
The National Sugarcane Festival in Florida (Feria Nacional de la Caña de Azúcar) is an expression of pride in the agricultural roots of Valle del Cauca and a space to strengthen the sense of identity and community, as well as to promote tourism and the local economy.