At the end of June, Villavicencio hosts the Expomalocas Fair, named after "malocas", the communal houses characteristic of Amazonian indigenous peoples. This event serves as a gathering point for the agricultural, cultural, and tourism sectors, aiming to promote the productive and traditional wealth of the Llanos.
Expomalocas stands out for its focus on livestock, agriculture, agroindustry, and "llanero" folklore, becoming a key venue for business and culture in the region.
One of the main attractions of Expomalocas is the livestock exhibitions and auctions, with cattle ranchers from all over Colombia participating.
There are also horse judging events and traditional dairy cow competitions. The academic and educational component is also significant, featuring forums, discussions, and lectures on topics such as sustainable agriculture, climate change, and new technologies.
Agro-industrial fairs are organized as well, where the latest technologies and products in the sector are showcased.
Expomalocas also offers a significant entertainment component, with activities for all ages, including interactive farms, animal shows, horseback rides, and concerts featuring renowned national and international artists.
The food exhibitions allow attendees to enjoy typical local cuisine, such as "carne a la llanera" (grilled beef) and other local products. Expomalocas also serves as a platform to strengthen tourism and showcase the natural wealth of the region, establishing itself as an event that connects cultural roots with the economic growth of the Eastern Plains.