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In June, Expobelleza, the largest cosmetics and beauty fair in the country, takes place at the Plaza Mayor Convention Center in Medellín, which annually brings together hundreds of brands and enthusiasts from the beauty sector, offering a comprehensive platform for exchange. of knowledge, trends and products.
During the days of Expobelleza, attendees can enjoy a wide range of activities and exhibitions. The event has exhibition areas where recognized national and international brands present their latest products and technologies in hair care, akeup, aesthetics, nails and well-being.
These exhibits allow visitors to learn first-hand about the latest innovations and purchase products directly from manufacturers.
In addition to the commercial exhibition, Expobelleza offers a rich academic program with conferences, workshops and seminars given by experts in various areas of beauty.
These educational spaces are designed to update professionals on the latest trends, techniques and best practices, encouraging professional development and continuous improvement in the sector.
Expobelleza Medellín is not only a showcase of beauty trends and products, but also promotes networking between professionals, facilitates business opportunities and contributes to the growth and strengthening of the beauty industry in Colombia and the region.
